Short Run Book Publishing

Many great authors go unpublished and many terrific stories go untold because of the barriers to enter the book publishing world. Today’s digital printing capabilities can help. The modern digital printer can help by offering publishing services to authors. Authors that choose self publishing can get their works to the market quickly and inexpensively.

Short run books are usually in the 200-2000 book copy range. Savvy digital printers can even help with ISBN numbers, barcodes and copy write. Authors looking to self publish can do this themselves, and then bring the book to a digital printer for production. A talented designer can create a cover that will capture an audience and help market the book. Editing can be done by a professional editor, or sometimes friends and family can help to reduce costs even further.

Short run books are typically printed 8.5” x 5.5” with perfect binding (glued edge) with a full color, UV coated cover. They are professionally looking and are appealing to the reader.

Marketing is a key for the self publishing author. Social media marketing is rapidly gaining as a vehicle for authors to spread the word about their book. Books sell largely by word of mouth. Social media; Facebook , Twitter, and Blogging are the modern vehicle for delivering word of mouth referrals, recommendations and evaluations. Imagine a Facebook page with 200 fans of the same book, if they all have 20 contacts each, suddenly a book could be recommended to 4000 people with a single tweet or blog. The potential for word or mouth advertising is tremendous.

Short run book publishing can be a viable option for many authors. Local digital printers can provide a valuable service and help authors publish and market their books.